Creating a beauty product isn’t just about having a great idea that you're passionate about—it’s about making sure that idea is a winner that is worth your time and money.
Rushing into production can lead to costly mistakes: unexpected delays, wasted resources, and products that fail to win over customers.
The most successful brands don’t leave success to chance—they validate their concept first.
Why? Because they’re building more than just a product. They’re building a legacy—a brand that solves real problems and earns lasting loyalty.
Inside the Discovery Course, you’ll:
- Ensure your product solves a meaningful problem.
- Validate that it resonates with real customers.
- Set yourself up for success with clarity and confidence.
No more guesswork. No more costly setbacks.
With the tools inside the Discovery Course, you’re not just starting. You’re starting right.
You’ve got the next hit beauty product in your mind and you can't stop thinking about it!
But with that excitement comes big questions—is this concept the right fit, and where do you start to make it a reality?
If you've been asking youself these questions, you’re in the right place.
The Discovery Course will give you clarity and direction, moving you from “just an idea” to a validated concept. With frameworks, templates, and tools, drawn from my experience leading a team that generated over $80M in product sales, you’ll have everything you need to make confident first steps.
Inside Beauty Product Blueprint: Discovery, you’ll be guided step-by-step, from concept to confident next steps.
Having worked in product development for over 15 years, I’ve seen countless brands push forward without fully validating their ideas first. Without a validated concept:
- You risk pouring resources into a product with unproven market fit.
- You’ll struggle to connect with customers on what makes your product essential.
- You may face setbacks with manufacturers who don’t fully understand your product’s unique value.
When you validate your concept, you save time, minimize costs, and set yourself up for a successful product launch.
You’re deeply passionate about this idea—it’s something you truly believe in. Maybe it’s a product you wish existed or a solution you know would make a difference. But beyond your own excitement, you want to be sure that others will see its value too. You’re ready to make this vision real but want to confirm there’s a genuine need for it.
With Beauty Product Blueprint: Discovery, you’ll lay the groundwork to ensure your idea resonates with customers and stands out, moving forward with confidence and purpose.
To know your product idea isn’t just exciting for you but resonates with a real market need.
Stepping into the next stage of development ready to invest wisely, knowing you’ve laid the groundwork for a product that’s set up to succeed.
Moving forward with confidence, equipped with a well-vetted concept and a clear direction for next steps.
- Identify Real Customer Problems that your product can solve, setting the stage for meaningful innovation.
- Generate a Range of Product Ideas through guided exercises, from unique solutions to market needs to fresh twists on existing products.
- Evaluate and Refine Your Ideas using our Idea Evaluation Matrix to determine which concepts have the highest potential.
- Begin Initial Customer Research to gain insights that strengthen your concept.
- Build a Solid Foundation for Development with a concept that’s ready for the next stage.
4 Program Modules full of expert led lessons covering the full Discovery Phase
One month of Meiryo Studio Access where we will work together weekly on anything you need help with
An in-Depth Workbook with exercises that will help you refine and evaluate your ideas
A Product Expert (Me) in your back pocket, making sure things go smoothly
Identifying Real Problems in the Beauty Industry
Gain a foundation in identifying meaningful, customer-centric problems to address in your product.
- Part 1: Importance of Defining the Problem
- Part 2: Exploring Common Beauty Problems
- Part 3: Methods for Researching Customer Pain Points
Generating Product Ideas
Learn techniques to create innovative, customer-focused product ideas.
- Part 1: Approaching Idea Generation Creatively
- Part 2: Exploring Product Tweaks, Hacks, and Trends
- Part 3: Applying classic brainstorming Methods
Evaluating Product Ideas Using the Idea Evaluation Matrix
Use a structured matrix to vet your ideas based on feasibility and potential.
- Part 1: Understanding Evaluation Criteria
- Part 2: Scoring Ideas on Development and Market Fit
- Part 3: Refining Your Top Concept for Next Steps
High-Level Customer Research
Conduct basic research to validate demand and strengthen your concept.
- Part 1: Methods for High-Level Research
- Part 2: Avoiding Bias in Customer Feedback
- Part 3: Analyzing Insights for Product Alignment
Two weeks of access to the Beauty Product Studio sessions. Get a taste of what it's like inside my signature program: The Custom Beauty Accelerator.
Inside these sessions you'll get tailored feedback and take action that keeps you moving forward.
ON-DEMAND COURSE MODULES
Expert-led lessons that walk you step-by-step through the Discovery phase of Product Development.
PROGRAM GUIDE AND WORKBOOK
Exercises that will ensure that you confidence and clarity around your product concept before you move to the next phase.
BONUS: BEAUTY PRODUCT STUDIO LIVE CALLS
2-weeks of access to weekly LIVE calls where we will dive into personalized feedback in a small group setting.
What is Beauty Product Studio?
Beauty Product Studio is a weekly live call where we will meet in an intimate group setting.
I'll do a review of presubmitted questions to make sure everything is completely clear and then we'll dive into your product concepts together.
I know you'll already have tried out some of the exercises from the lessons, but you'll likely be looking for some additional help and feedback. That's what this time is for.
If you've got something specific you're stuck on, we're going to work through it together and make absolutely sure that you're making progress and getting things done. After all, you're not just here to half-do some exercises. You're here to develop a real product that you can hold in your hands, right? Let's make it happen together!
SNEAK PEEK INTO THE NEXT PHASE: Meiryo Studio is combined for Foundation and Discovery students, so as a Discovery student you'll get a sneak peek into what's next just by attending and listening in.
Hi, I'm Lauren.
Over the years, I’ve created and launched hundreds of beauty products, from cosmetics to skincare and beauty tools, which have collectively sold over $100 million.
As someone who has worked in multiple startups, I've experienced the process of building a business first hand over and over. I know that makes the difference between successful brands and those that fail to get off the ground.
I created the Beauty Brand Blueprint because I’ve been where you are. When I first entered the beauty industry, I had a strong background in product development, but I quickly realized that breaking into this industry required more than just technical skills. It was challenging to find the right vendors, navigate the complexities of product development, and communicate effectively with stakeholders.
I wished I had someone to guide me through the process. That’s why I developed this program—to provide you with the roadmap, support, and industry connections I wish I had, so you can confidently turn your ideas into successful beauty products.
Building your Foundations is the critical first step to success. I can't wait to share my experience and knowledge with you and help you take your product idea from concept to manufactured and ready for launch.
The beauty market is growing at the speed of lightning and indie brands are getting in on the action. With projected growth of 6% year over year, the beauty industry is the place to be.
If you've got big dreams to bring the next beauty products, tools, or accessories to market, you've come to the right place. Now is the time to get started. Don't miss this chance to be a part of this growing industry.
- You have started going down the path of creating your own beauty brand and are ready to invest the time and resources now to make it successful
- You want an expert on your side who has been there and done that and can guide you through the process start to finish.
- You want to avoid being one of the horror stories you've heard where viral companies start off successfully, but fail quickly.
- You want to be more than a one hit wonder product. You want to build a legacy.
A Message from Lauren...
I've been working in product development for years, not just in the beauty industry, and I've seen what great success can look like. Unfortunately, I've also see all sorts of things that can go wrong.
- Packaging reworked at the last minute costing time and money.
- Underestimated manufacturing costs leading to low margins.
- Untested products launching to receive thousands of customer complaints.
- Incorrect labeling requiring pricey packaging re-prints or ugly sticker over labels.
- Entire product batches scrapped due to manufacturing inconsistencies.
- Launching too many products too often and causing customer confusion.
I don't want to see this happen to you.
Build a rock-solid foundation for your brand and set your business up for the best chance at a long, successful run.
I'm here to help you every single step of the way.
Why not take your time, do things right, and build the empire you've always dreamed of? Let's do it together.
