Product development is an incredibly complex process that shouldn't be done on a whim. To bring a product to market, you need manufacturers, designers, marketers and more ALL working behind you to pull it off successfully.
The most successful brands build a solid brand foundation before they launch even just one product, and you should too. Why? Because you don't want to be a one hit wonder. You want to build an empire, a legacy, a future. To do this, it is critical to get the right pieces in place BEFORE you hit the go button on production.
In doing so, you'll avoid common pitfalls such as pushed timelines, overpaying for inventory, and manufacturer incompatibility, so that you can save on cost and get to your end goal quicker.
With the right foundations in place, you can create a brand that customers will love that stands the test of time.
In Beauty Brand Blueprint: Foundations, you'll do exactly that.
So, you've got an idea for a beauty product to develop...
It's such an exciting feeling, but I'll bet that brings up a lot of questions too.
Does my idea have legs, or is is "just an idea"?
What steps should I take at the beginning to set myself up for success?
How do I even begin to find a manufacturer?
DON'T WORRY. I'VE GOT YOU.
I've developed a streamlined process that will not only answer all of those questions, but will actually take you from "just an idea" to ready to work with manufacturers.
Drawing on my experience of building a product development team that sold over $80M in products within two years, I've developed multiple frameworks, templates, and worksheets that I've used to launch hundreds of products with ease.
I am sharing this with you inside the Beauty Brand Blueprint: Foundations program so that you are guided each step of the way as you turn your idea into a reality.
Working in product development for over 15 years, I have seen numerous brands launch without a clear mission or vision in place. Without these, they struggle to scale successfully.
The Vision and Mission are foundational pieces of a product based business. If you don't have them,
- You'll lack strategic direction which means you don't really have a clear idea what you're doing.
- You'll fail to connect with customers in a meaningful way.
- You won't communicate effectively with manufacturers and external partners.
If you don't get this done before you start the manufacturing process, you run the risk of not only costing your company a lot of time, but but you also run the risk of also cost thousands or more in rebranding expenses, not to mention lost revenue due to market confusion.
Clearly communicating exactly what your product is and why it matters is critical to your success.
You love makeup and skincare, and have been in the beauty industry for a while. You've got an amazing idea for a new beauty product, but you also understand that there are so many pieces to get in place, and without a plan you're going to struggle.
If this is you, then Beauty Brand Blueprint: Foundations is for you. Set your brand up for success by having your plan in place before starting the manufacturing journey.
By the end of this program, you will be crystal clear about your brand mission, why your product is unique, who your competitors are, and how you are positioned in the market. All of these things are foundational in building any business, but especially important in a competitive industry like beauty.
And to wrap it all up you'll finish with a crystal clear product brief that you can use to go to manufacturers and get exactly what you want.
Having all of these rock-solid foundations will allow you to go confidently to potential manufacturers without wasted time trying to convince them that you're serious.
Reaching out to manufacturers with confidence knowing your product concept is solid and your brand mission is clear.
Having a well-seasoned expert help every step as you develop your brand and product brief.
Seeing your amazing products in the hands of your favorite beauty influencers AND they're giving rave reviews!
- Establish your Foundations so that you know what to do step-by step while guided by a seasoned expert.
- Clarify Your Vision and Mission so that you can draw in your target audience with ease.
- Create a brand and products that stand out in an incredibly competitive market.
- Implement a step-by-step plan to progress from concept to market-ready in the quickest possible timeline.
- Make Your Passion tangible by crafting a brand that reflects your dream and captivates the world.
4 Program Modules full of expert led lessons covering all of your foundations
Intimate Group Feedback Sessions where we will work through your specific problems
In-Depth Workbook with exercises that move the needle forward
A Product Brief Template tailored to the Beauty Industry
A Professional Template for presenting your product idea in a cohesive way
A Product Expert (Me) in your back pocket, making sure things go smoothly.
Mission & Product Vision
Establishing a solid foundation and clear direction for the product concept.
Part 1: Creating a Product Mission Statement
Part 2: Defining Your Product Vision
Part 3: Crafting a Product Goal Statement
Market Research Fundamentals
Deep diving into market research and understanding the target audience through detailed personas.
Part 1: Mastering Market Research
Part 2: Persona Development
Competitive Analysis & Product Positioning
Analyzing competition and refining the product's market position.
Part 1: Competitive Analysis for Beauty Products
Part 2: Crafting Your Product Positioning Statement
Financial Foundations & The Beauty Brief
Building financial foundations and synthesizing learnings into a comprehensive Beauty Brief.
Part 1: Preliminary COGS Estimate and Pricing Multipliers
Part 2: Writing the Beauty Product Brief
A private strategy session (60 min) to dive into your product and get personalized expert guidance.
FREE Access to a special surprise event on November 5, 2024. Trust me, you won't want to miss out.
LIVE KICKOFF CALL
It's time to get onboarded and ready to dive into course material.
Date:
- October 1 @ 5pm PST
LESSON DROPS
Thursdays @ 9 am PST
Weekly lessons will show up in your portal each Thursday. You'll have worksheets and exercises to complete.
Dates:
- October 3, 2024
- October 10, 2024
- October 17, 2024
- October 24, 2024
LIVE CALLS
Tuesdays @ 5 pm PST
First, we'll do a quick lesson review. Then we will dive into questions & personalized feedback in a small group setting.
Dates:
- October 8, 2024
- October 15, 2024
- October 22, 2024
- October 29, 2024
What will the live calls will look like?
Each week we will meet in an intimate group call where I'll do a quick review of the week's lessons to make sure everything is completely clear and then we'll dive into your questions.
I know you'll already have tried out some of the exercises from the lessons, but you will also probably be looking for some help and feedback. That's really what this time is for.
The second part of this session will be spent co-working with your cohort. If you've got something specific you're stuck on, we're going to work through it together and make absolutely sure that you're making progress and getting things done. After all, you're not just here to half-do some exercises. You're here to develop a real product that you can hold in your hands, right? Let's make it happen together!
PRODUCT BRIEF: By the end of our 30 days together, you'll have more than a mission and product concept you love. You'll also be ready with a crystal clear product brief that you can confidently take to manufacturers who can make your dream products real. When they see that you have your foundations in place, they'll know you mean business.
1:1 ONBOARDING CALL
Scheduled based on mutual availability.
We will review your product idea and get to know each other. By the time this session is over, you'll know exactly what steps to take first.
INDIVIDUAL WORKSHOPS
4 workshop sessions scheduled based on mutual availability.
I will personally work through all of the Beauty Brand Blueprint Foundations modules and exercises with you. You will have my eyes and brain on your brand and beauty brief to ensure everything is complete and ready to go.
OFFICE HOURS
Held online on Mondays and Wednesdays from 4 pm - 8 pm PST.
Use this time to get feedback and ask questions in between our weekly workshops.
YOU ALSO GET ALL OF THE BONUSES INCLUDED WITH THE GROUP PROGRAM...
- FREE 1:1 strategy session ($400 value)
- FREE Access to the special event on November 5, 2024
YOU ALSO GET AN ADDITIONAL BONUS:
Enroll before October 1, 2024 and you will also receive an invitation to also attend October small group calls on Tuesdays @ 5 pm PST. Community is so important when you're working hard to develop a product. Don't miss this chance to get the best of both worlds!
Hi, I'm Lauren.
Over the years, I’ve created and launched hundreds of beauty products, from cosmetics to skincare and beauty tools, which have collectively sold over $100 million.
As someone who has worked in multiple startups, I've experienced the process of building a business first hand over and over. I know that makes the difference between successful brands and those that fail to get off the ground.
I created the Beauty Brand Blueprint because I’ve been where you are. When I first entered the beauty industry, I had a strong background in product development, but I quickly realized that breaking into this industry required more than just technical skills. It was challenging to find the right vendors, navigate the complexities of product development, and communicate effectively with stakeholders.
I wished I had someone to guide me through the process. That’s why I developed this program—to provide you with the roadmap, support, and industry connections I wish I had, so you can confidently turn your ideas into successful beauty products.
Building your Foundations is the critical first step to success. I can't wait to share my experience and knowledge with you and help you take your product idea from concept to manufactured and ready for launch.
The beauty market is growing at the speed of lightning and indie brands are getting in on the action. With projected growth of 6% year over year, the beauty industry is the place to be.
If you've got big dreams to bring the next beauty products, tools, or accessories to market, you've come to the right place. Now is the time to get started. Don't miss this chance to be a part of this growing industry.
- You have started going down the path of creating your own beauty brand and are ready to invest the time and resources now to make it successful
- You want an expert on your side who has been there and done that and can guide you through the process start to finish.
- You want to avoid being one of the horror stories you've heard where viral companies start off successfully, but fail quickly.
- You want to be more than a one hit wonder product. You want to build a legacy.
A Message from Lauren...
I've been working in product development for years, not just in the beauty industry, and I've seen what great success can look like. Unfortunately, I've also see all sorts of things that can go wrong.
- Packaging reworked at the last minute costing time and money.
- Underestimated manufacturing costs leading to low margins.
- Untested products launching to receive thousands of customer complaints.
- Incorrect labeling requiring pricey packaging re-prints or ugly sticker over labels.
- Entire product batches scrapped due to manufacturing inconsistencies.
- Launching too many products too often and causing customer confusion.
I don't want to see this happen to you.
Build a rock-solid foundation for your brand and set your business up for the best chance at a long, successful run.
I'm here to help you every single step of the way.
Why not take your time, do things right, and build the empire you've always dreamed of? Let's do it together.
