THE FOUNDATIONS PROGRAM IS GETTING BIG UPDATES IN 2025. SIGN UP DURING PRESALE FOR THE BEST PRICE AND EARLY ACCESS TO THE NEWEST MATERIAL.

DON'T JUST DREAM OF GETTING YOUR BEAUTY BRAND TO MARKET.

Get your foundations in place and make it a reality.

Product development is an incredibly complex process that shouldn't be done on a whim. To bring a product to market, you need manufacturers, designers, marketers and more ALL working behind you to pull it off successfully. 

The most successful brands build a solid brand foundation before they launch even just one product, and you should too. Why? Because you don't want to be a one hit wonder. You want to build an empire, a legacy, a future. To do this, it is critical to get the right pieces in place BEFORE you hit the go button on production. 

In doing so, you'll avoid common pitfalls such as  pushed timelines, overpaying for inventory, and manufacturer incompatibility, so that you can save on cost and get to your end goal quicker. 

With the right foundations in place, you can create a brand that customers will love that stands the test of time. 

In Beauty Brand Blueprint: Foundations, you'll do exactly that. 

So, you've got an idea for a beauty product to develop...

 
It's such an exciting feeling, but I'll bet that brings up a lot of questions too. 

Does my idea have legs, or is it "just an idea"?

What steps should I take at the beginning to set myself up for success?

How do I even begin to find a manufacturer? 

DON'T WORRY. I'VE GOT YOU.

I've developed a streamlined process that will not only answer all of those questions, but will actually take you from "just an idea" to ready to work with manufacturers. 

Drawing on my experience of building a product development team that sold over $80M in products within two years, I've developed multiple frameworks, templates, and worksheets that I've used to launch hundreds of products with ease.

I am sharing this with you inside the Beauty Brand Blueprint: Foundations program so that you are guided each step of the way as you turn your idea into a reality. 

 

Working in product development and design for almost 20 years, I have seen numerous brands launch without a clear mission or vision in place. Without these, they struggle to scale successfully. 

 

The Vision and Mission are foundational pieces of a product based business. If you don't have them, 

  • You'll lack strategic direction which means you don't really have a clear idea what you're doing. 

  • You'll fail to connect with customers in a meaningful way.

  • You won't communicate effectively with manufacturers and external partners.

If you don't get this done before you start the manufacturing process, you run the risk of not only costing your company a lot of time, but but you also run the risk of  also cost thousands or more in rebranding expenses, not to mention lost revenue due to market confusion.

Clearly communicating exactly what your product is and why it matters is critical to your success. 

This is exactly why I have created the Beauty Brand Blueprint: Foundations Program. So that you can have a clear path to market right from the start of your journey and to ensure a smoother, more successful run for your business.

Ready to set yourself up for success?

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I know what you're thinking...

You love makeup and skincare, and have been in the beauty industry for a while. You've got an amazing idea for a new beauty product, but you also understand that there are so many pieces to get in place, and without a plan you're going to struggle. 

If this is you, then Beauty Brand Blueprint: Foundations is for you. Set your brand up for success by having your plan in place before starting the manufacturing journey.

By the end of this program, you will be crystal clear about your brand mission, why your product is unique, who your competitors are, and how you are positioned in the market. All of these things are foundational in building any business, but especially important in a competitive industry like beauty. 

And to wrap it all up you'll finish with a crystal clear product brief that you can use to go to manufacturers and get exactly what you want. 

Having all of these rock-solid foundations will allow you to go confidently to potential manufacturers without wasted time trying to convince them that you're serious.  

Imagine how it would feel...

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Reaching out to manufacturers with confidence  knowing your product concept is solid and your brand mission is clear.

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Having a well-seasoned expert help every step as you develop your brand and product brief. 

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Seeing your amazing products in the hands of your favorite beauty influencers AND they're giving rave reviews!

Can you picture this for yourself?

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Inside this program you will..

  • Establish your Foundations so that you know what to do step-by step while guided by a seasoned expert.

  • Clarify Your Vision and Mission so that you can draw in your target audience with ease.

  • Create a brand and products that stand out in an incredibly competitive market.

  • Implement a step-by-step plan to progress from concept to market-ready in the quickest possible timeline. 

  • Make Your Passion tangible by crafting a brand that reflects your dream and captivates the world.

Ready to see your beauty products in the hands of happy customers?

LET'S TALK DETAILS...

Here's what you get when you join:

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4 Program Courses full of expert led lessons covering all of your foundations

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In-Depth Workbooks with exercises that move the needle forward

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A Professional Product Brief Template tailored to the Beauty Industry

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A Professional Template for presenting your product idea in a cohesive way

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A Product Expert (Me) in your back pocket, making sure things go smoothly.

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Intimate Group Feedback Sessions where we will work through your specific problems

FOUNDATIONS SMALL GROUP

$995

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

BONUS (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 strategy session
  • Access to a surprise Special Event on November 5, 2024

FOUNDATIONS GUIDED 1:1

$4500

INCLUDES: 

  • 1 x Onboarding call
  • 4 x 1:1 workshops
  • Office hours twice a week
  • Foundations On-Demand Lessons
  • Foundations Guidebook

BONUSES (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 feedback session (additional)
  • Access to a Special Event on November 5, 2024 
  • Invitation to attend October small group calls on Tuesdays @ 5 pm PST.

Course 1

Mission & Product Vision

Establishing a solid foundation and clear direction for the product concept.

Part 1: Creating a Product Mission Statement

Part 2: Defining Your Product Vision

Part 3: Crafting a Product Goal Statement

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Course 2

Market Research Fundamentals

Deep diving into market research and understanding the target audience through detailed personas.

Part 1: Mastering Market Research

Part 2: Persona Development

Course 3

Competitive Analysis & Product Positioning

Analyzing competition and refining the product's market position.

Part 1: Competitive Analysis for Beauty Products

Part 2: Crafting Your Product Positioning Statement

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Course 4

Financial Foundations & The Beauty Brief

Building financial foundations and synthesizing learnings into a comprehensive Beauty Brief.

Part 1: Preliminary COGS Estimate and Pricing Multipliers

Part 2: Writing the Beauty Product Brief

PLUS A FREE BONUS

Available until February 14, 2025

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One private 60-minute strategy session to dive into your product and get personalized expert guidance (valued at $197 USD).

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One hot-seat session inside Beauty Product Studio where we'll work through your product foundations. 

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A Product Expert (Me) in your back pocket, making sure things go smoothly.

FOUNDATIONS SMALL GROUP

$995

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

BONUS (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 strategy session
  • Access to a surprise Special Event on November 5, 2024

FOUNDATIONS GUIDED 1:1

$4500

INCLUDES: 

  • 1 x Onboarding call
  • 4 x 1:1 workshops
  • Office hours twice a week
  • Foundations On-Demand Lessons
  • Foundations Guidebook

BONUSES (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 feedback session (additional)
  • Access to a Special Event on November 5, 2024 

ADDITIONAL BONUS:

  • Invitation to attend October small group calls on Tuesdays @ 5 pm PST.

Ready to get started? There are two ways to join:

FOUNDATIONS PROGRAM

$497 USD

PRESALE PRICING

 INCLUDES: 

  • Foundations Program with 4 full courses

  • Foundations Guidebook 

BONUS: 

  • 1 x Individual 60-minute strategy session

FOUNDATIONS 1:1 PERSONALIZED

$3500 USD

ONLY 2 SPOTS AVAILABLE

INCLUDES: 

  • 1 x Onboarding call

  • 4 x 1:1 workshops

  • Office hours twice a week

  • Foundations On-Demand Lessons

  • Foundations Guidebook

BONUS (available when you enroll before Feb 14, 2024):

  • 60 minute 1:1 feedback session (additional)

FOUNDATIONS SMALL GROUP

WAITLIST

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook
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LIVE KICKOFF CALL

It's time to get onboarded and ready to dive into course material. 

Date: 

  • October 1 @ 5pm PST
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LESSON DROPS

Thursdays @ 9 am PST

Weekly lessons will show up in your portal each Thursday. You'll have worksheets and exercises to complete. 

Dates:

  • October 3, 2024
  • October 10, 2024 
  • October 17, 2024
  • October 24, 2024 
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LIVE CALLS 

Tuesdays @ 5 pm PST 

First, we'll do a quick lesson review. Then we will dive into questions & personalized feedback in a small group setting.  

Dates:

  • October 8, 2024
  • October 15, 2024
  • October 22, 2024
  • October 29, 2024 

FOUNDATIONS SMALL GROUP

$995

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

BONUS (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 strategy session
  • Access to a surprise Special Event on November 5, 2024

FOUNDATIONS GUIDED 1:1

$4500

INCLUDES: 

  • 1 x Onboarding call
  • 4 x 1:1 workshops
  • Office hours twice a week
  • Foundations On-Demand Lessons
  • Foundations Guidebook

BONUSES (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 feedback session (additional)
  • Access to a Special Event on November 5, 2024 

ADDITIONAL BONUS:

  • Invitation to attend October small group calls on Tuesdays @ 5 pm PST.

Looking for additional support? Consider my 1:1 personalized program.

WHEN YOU JOIN THE FOUNDATIONS 1:1 PROGRAM, YOU'LL GET EVERYTHING INCLUDED IN THE FOUNDATIONS COURSES PLUS...

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1:1 ONBOARDING CALL

Scheduled based on mutual availability. 

We will review your product idea and get to know each other. By the time this session is over, you'll know exactly what steps to take first.

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INDIVIDUAL WORKSHOPS

4 workshop sessions scheduled based on mutual availability.

I will personally work through all of the Beauty Brand Blueprint Foundations modules and exercises with you. You will have my eyes and brain on your brand and beauty brief to ensure everything is complete and ready to go. 

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OFFICE HOURS

Held online on Mondays and Wednesdays from 4 pm - 8 pm PST. 

Use this time to get feedback and ask questions in between our weekly workshops. 

Enroll before February 14, 2025 and you'll also get a BONUS 1:1 strategy session ($197 value)

FOUNDATIONS SMALL GROUP

$995

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

BONUS (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 strategy session
  • Access to a surprise Special Event on November 5, 2024

FOUNDATIONS GUIDED 1:1

$4500

INCLUDES: 

  • 1 x Onboarding call
  • 4 x 1:1 workshops
  • Office hours twice a week
  • Foundations On-Demand Lessons
  • Foundations Guidebook

BONUSES (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 feedback session (additional)
  • Access to a Special Event on November 5, 2024 

ADDITIONAL BONUS:

  • Invitation to attend October small group calls on Tuesdays @ 5 pm PST.

Because the 1:1 program is so intensive, I've only made TWO spaces available. This ensures that I am able to serve you in the absolute best way. So, if you've already decided that you want this, snatch your spot now!

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A private strategy session (60 min) to dive into your product and get personalized expert guidance.

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FREE Access to a special surprise event on November 5, 2024. Trust me, you won't want to miss out.

Are you ready to do this? Let's go!

FOUNDATIONS PROGRAM

$497 USD

PRESALE PRICING

 INCLUDES: 

  • Foundations Program with 4 full courses

  • Foundations Guidebook 

BONUS: 

  • 1 x Individual 60-minute strategy session

FOUNDATIONS 1:1 PERSONALIZED

$3500 USD

ONLY 2 SPOTS AVAILABLE

INCLUDES: 

  • 1 x Onboarding call

  • 4 x 1:1 workshops

  • Office hours twice a week

  • Foundations On-Demand Lessons

  • Foundations Guidebook

BONUS (available when you enroll before Feb 14, 2024):

  • 60 minute 1:1 feedback session (additional)

FOUNDATIONS SMALL GROUP

WAITLIST

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook
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MEET YOUR GUIDE

Hi, I'm Lauren.

Over the years, I’ve created and launched hundreds of beauty products, from cosmetics to skincare and beauty tools, which have collectively sold over $100 million.

As someone who has worked in multiple startups, I've experienced the process of building a business first hand over and over. I know that makes the difference between successful brands and those that fail to get off the ground.

I created the Beauty Brand Blueprint because I’ve been where you are. When I first entered the beauty industry, I had a strong background in product development, but I quickly realized that breaking into this industry required more than just technical skills. It was challenging to find the right vendors, navigate the complexities of product development, and communicate effectively with stakeholders.

I wished I had someone to guide me through the process. That’s why I developed this program—to provide you with the roadmap, support, and industry connections I wish I had, so you can confidently turn your ideas into successful beauty products.

Building your Foundations is the critical first step to success. I can't wait to share my experience and knowledge with you and help you take your product idea from concept to manufactured and ready for launch. 

STILL HERE?

Good, because there's something I need to tell you.

The beauty market is growing at the speed of lightning and indie brands are getting in on the action. With projected growth of 6% year over year, the beauty industry is the place to be.

If you've got big dreams to bring the next beauty products, tools, or accessories to market, you've come to the right place. Now is the time to get started. Don't miss this chance to be a part of this growing industry. 

Are you ready to turn your idea into a reality?

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This is for you if...

  • You have started going down the path of creating your own beauty brand and are ready to invest the time and resources now to make it successful

  • You want an expert on your side who has been there and done that and can guide you through the process start to finish. 

  • You want to avoid being one of the horror stories you've heard where viral companies start off successfully, but fail quickly. 

  • You want to be more than a one hit wonder product. You want to build a legacy. 

READY TO GET STARTED?

Yes! This is my Dream!

FOUNDATIONS PROGRAM

$497 USD

PRESALE PRICING

 INCLUDES: 

  • Foundations Program with 4 full courses

  • Foundations Guidebook 

BONUS: 

  • 1 x Individual 60-minute strategy session

FOUNDATIONS 1:1 PERSONALIZED

$3500 USD

ONLY 2 SPOTS AVAILABLE

INCLUDES: 

  • 1 x Onboarding call

  • 4 x 1:1 workshops

  • Office hours twice a week

  • Foundations On-Demand Lessons

  • Foundations Guidebook

BONUS (available when you enroll before Feb 14, 2024):

  • 60 minute 1:1 feedback session (additional)

FOUNDATIONS SMALL GROUP

WAITLIST

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

FOUNDATIONS SMALL GROUP

WAITLIST

 INCLUDES: 

  • 4 x small group sessions
  • Weekly Foundations Lessons
  • Foundations Guidebook

FOUNDATIONS 1:1 PERSONALIZED

$4500

ONLY 2 SPOTS AVAILABLE

INCLUDES: 

  • 1 x Onboarding call
  • 4 x 1:1 workshops
  • Office hours twice a week
  • Foundations On-Demand Lessons
  • Foundations Guidebook

BONUSES (available if you enroll before Sept 25, 2024):

  • 60 minute 1:1 feedback session (additional)
  • Access to a Special Event on November 5, 2024 

ADDITIONAL BONUS:

  • Invitation to attend October small group calls on Tuesdays @ 5 pm PST.

A Message from Lauren...

I've been working in product development for years, not just in the beauty industry, and I've seen what great success can look like. Unfortunately, I've also see all sorts of things that can go wrong.

  • Packaging reworked at the last minute costing time and money.

  • Underestimated manufacturing costs leading to low margins.

  • Untested products launching to receive thousands of customer complaints.

  • Incorrect labeling requiring pricey packaging re-prints or ugly sticker over labels.

  • Entire product batches scrapped due to manufacturing inconsistencies.

  • Launching too many products too often and causing customer confusion. 

I don't want to see this happen to you. 

Build a rock-solid foundation for your brand and set your business up for the best chance at a long, successful run. 

I'm here to help you every single step of the way. 

Why not take your time, do things right, and build the empire you've always dreamed of? Let's do it together. 

A message from Lauren...

I've been working in product development for a while now, not just in the beauty industry, and I've seen what great success can look like. Unfortunately, I've also seen all sorts of things that can go wrong.

The biggest issue I've seen is when companies rush to market with one viral product without having any kind of foundation in place. They start with some success (maybe even a lot of success). It's like a sugar hit that eventually wears off. Their viral fame eventually comes to an end and they've got no where to go next.  

As they try to grow and scale, they're all over the place. They simply don't know who they are as a company and brand. Simple things go wrong, and they don't know how to fix them in a way that is on brand and brings their customers in even more. They lose customer trust, and ultimately fail. 

I don't want to see this happen to you.

Build a rock-solid foundation for your brand and set your business up for the best chance at a long and successful run.

I'm here to help you every single step of the way.

Why not take your time, do things right, and build the empire you've always dreamed of? Let's do it together.

Will the weekly live sessions be recorded?

Yes! The all of the live sessions will be recorded and available in your library within 24 hours. 

How much support can I expect inside the small group program?

You will have the opportunity to submit your questions and work for review during each of the weekly live sessions. This is the best place to get direct feedback on your work. 

If you are looking for additional support, consider the 1:1 program option. 

What material is covered in the Foundations program?

Module 1: Mission & Product Vision

Module 2: Market Research Fundamentals

Module 3: Competitive Analysis & Positioning

Module 4: Financial Foundations & Product Brief

How does this fit into the Beauty Brand Blueprint?

Foundations is the second stage in the Beauty Brand Blueprint. After Foundations is Discovery and then, finally, Launch. 

Will there be homework?

Yes. There are some things that just require extra time. For example, we can create market research surveys together, but it's up to you to collect the data in between our workshops. It's your business and you've got to have skin in the game if you're going to be successful. 

This is also why this experience is broken out into multiple workshop sessions. Not only is it more manageable, but you're going to want time in between to process what you've learned, review what you've created so far, and also gather info as needed. My goal is to make sure to help set you up for your best chance at a successful beauty product brand. 

Can I sign up for extra support later if I need it?

Absolutely! If you sign up for either the small group or the 1:1 option, get partway into the work, and then discover that you would like additional support, send me an email or direct message and I can help you figure out what option for extra support is best for you.